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Swedish-Turkish Business Cooperation (STBC) – a member of SWETURK, organized a conference on Business Networking at Läppstiftet Konferens on November 14th. The title of the conference was: “Business Networking as a strengthful tool of B2B Marketing and Turkish model of Business Networking”. As the first large event organized in Gothenburg by STBC, this conference was aimed to shed the light on different aspects of business networking – such as important role of B2B networking in contemporary business world, specificities of business networking done by different type of organizations on different levels, and Turkish model of business networking and best practices.

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Ulf LANDIN – Director International Relations of Business Region Göteborg made an opening speech and touched upon the business opportunities in Gothenburg region, the possibilities of increasing in import/export between Gothenburg and Turkey in future.

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Later on, Fuad Mammadli – Secretary General of STBC made a short presentation about STBC and talked about the importance of STBC’s business network, the contribution and role of SWETURK (Swedish-Turkish Business Federation) in Sweden, UNITEE (European-Turkish Business Confederation) in Europe and especially TUSKON (Turkish Confederation of Businessmen and Industrialists) in Turkey. In addition, Mr. Mammadli announced the new logotype of STBC – which will be symbolizing friendship and cooperation between Sweden and Turkey with the colors from Swedish and Turkish national flags. Afterwards, the speakers were invited to the panel and Mr. Adem KUMCU (President of UNITEE) – the moderator of the conference took the floor.

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Mr. KUMCU talked about the importance of business networking, the activities carried out in this field througout Europe and contribution of “new Europeans” to this tendency, and then invited the first speaker of the conference to the stage.

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The first speech was made by Mrs. Maria THYLÉN from MiG – Marknadsföreningen i Göteborg (Gothenburg Marketing Association). Mrs. THYLÉN talked on “Marketing and Networking on the local level in Gothenburg” and explained how effecient business networking could be done both on local and international levels by providing examples from her personal professional life and MiG experience.

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Mrs. Gunilla ALMGREN – Chairman of Företagarna Göteborg and President of UEAPME, delivered a speech on “Business relationships and networking among/with SMEs” by presenting very interesting and detailed information about peculiarities of business networking among and with SMEs in Europe.

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Later on, Mr. Jesper ÖHRN – Head of International Department, Västsvenska Handelskammaren (West Sweden Chamber of Commerce) presented a speech on “International business network - developing global business”, which successfully addressed the interest of audience. Mr. ÖHRN talked about global business networking, brought interesting examples from real life experiences and gave tips on distinctive peculiarities of Swedish business people.

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Mrs. Fahriye Özlem NUDRALI – Foreign Trade Expert from Ministry of Economy (Republic of Turkey), talked on “Governmental support and challenges for B2B relationships with Turkey” – mentioned Turkey’s fast growing economy during recent years, the contribution of governmental economic policy to this growth and the role of business networking in this term.

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The last speaker – Mr. Serdar YESILYURT (Executive Director, TUSKON EU Office) delivered a speech on “Turkish model of Business Networking – now connecting more than 50.000 entrepreneurs” and attracted the attention of both audience and speakers. Mr. Yesilyurt talked about the business networking experience of TUSKON and Turkey, the way how TUSKON could connect thousands of business people, and specificities of Turkish model of business networking.
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Later on, the speakers answered the questions of the audience from different point of views which made conference more interactive and interesting.
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At the end, Mr. Ercan KARGILI (Co-Chairman of STBC) and Mr. Kenan KASIMOGLU (Secretary General of SWETURK) presented flowers to speakers and took a photo together.
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The event ended with a cocktail and business networking within a warm atmosphere.
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