On September 19-21, 2013 STBC made a business trip to Istanbul in cooperation with Marknadsföreningen i Göteborg (MiG). A group of MiG Partners which has been doing this type of “Secret Trips” to different countries during nearly the last 20 years, in 2013 went beyond the borders of EU for the first time in cooperation with STBC and Turkish Airlines.

Landvetter Airport


The group consisted of 56 businessmen coming from 36 different companies based in Gothenburg and 3 persons from STBC. A very succesful partnership cooperation has been experienced between STBC and TUSKON (Turkish Confederation of Businessmen and Industrials) both during the organization of this trip and during the three days spent in Istanbul.

SA   audience


The first meeting was organized with TUSKON board member – Mrs. Inci Konuk. After welcoming the guests from Gothenburg, Mrs. Konuk spoke about TUSKON, various types of events organized by the confederation, future cooperation opportunities, and in this regard – TUSKON-SWETURK-STBC partnership which was in direct interest area of Swedish business people. At the end of the meeting a responsible person from MiG – Maria Thylen – presented a gift to Mrs. Inci Konuk.

Inci Konuk - TUSKON   Inci Konuk - TUSKON 2


The second day of the MiG/STBC Istanbul trip has started with the meetings with different companies and organizations. First, Mr. Jörgen Thelin and Ms. Kristina Soeiro – from Roxtec and Lindex respectively – the Swedish companies operating in Turkey, informed the participants from Gothenburg about the companies they represent, business environment peculiarities in Turkey, etc. The meeting went on in a very sincere atmosphere and ended with the presentation of gifts to the speakers and bilateral meetings.

Roxtec   Lindex


Later on, the second speech was given by Mr. Ahmet Cüneyt Selçuk – Chief Project Manager of Investment Support and Promotion Agency of Turkey (ISPAT) which is a business body directly connected to the Prime Ministry of Republic of Turkey. Mr. Selçuk made a distinctively interesting presentation on the importance of Turkish economy on the global scale, country’s fast growing tendency which is not actual any more for many EU countries, attractive investment opportunities generated in Turkey for foreign companies and services the Agency can provide to potential investors. After answering questions of the businessmen from Gothenburg and receiving a present from MiG, Mr. Ahmet Cüneyt Selçuk left the floor for the final guest speaker.



Mr. Antoine Fanoun – Market Unit Mnager of “Business Sweden” or Swedish Trade & Invest Council (previously ExportRådet) gave a speech on Turkey’s economic progress during the recent years, the differences between Sweden and Turkey in terms of investment and trade regulations and experinces, distinguishing characteristics which sould be taken into consideration by new investors and how Business Sweden can assist the potential investors from Gothenburg in many different issues. The last meeting also concluded in a warm atmosphere by the presentation of a gift to Mr. Antoine Fanoun and bilateral meetings.



After the meetings, Secretary General of STBC – Fuad Mammadli exclusively presented the informational materials on Gothenburg’s business environment and potential attractive sectors for investment (peresented by Göteborg Business Region, a business body directly connected with Gothenburg Municipality) to Ismail Erarslan – TUSKON Europe Deputy Coordinator. Thus, the main purpose of the trip – presentation of Turkey to the business people from Gothenburg and promotion of Gothenburg to Turkish business community – was accomplished. Afterwards, a group of approximately 60 persons conducted a sightseeing tour in Istanbul.

IMG 3641   
Boat   Golden Horn view

 At the end, the business people from Gothenburg expressed their profound satisfaction, wish to visit Turkey soon again and willingness to cooperate with reliable partners as STBC, SWETURK and TUSKON in future.


by HaghiaSofia   Golden Horn
Golden Horn Terrace 1   Golden Horn Terrace 2
Istanbul airport
MiG Partner Secret Trip 2013 Istanbul - 2